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Woodward Dream
Cruise named one of 10 Best Examples of Live
Marketing by Advertising Age
In a March 19,
2007 article, the Woodward Dream Cruise was recognized
as one of the best methods of new, alternative
media in the form of live advertising. With over
one million people attending each year, driving
through nine communities, and high-profile corporate
sponsors, the Dream Cruise makes a case for stepping
out of traditional ads and going to where the people
are.
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